Signature Entertainment X 200% Wolf
The Brief and Objective
Our primary goal for this campaign was to build awareness and drive ticket sales for the release of family film, 200% Wolf. Our aim was to engage families across the UK on social, encouraging them to purchase tickets to their local cinema in the lead up to the release date.
We created a paid media campaign to increase awareness and generate excitement amongst families. We built a social strategy to engage fans of the first film, 100% Wolf, and families with children aged 7+.
Strategy
We implemented a multi-channel approach to increase our visibility, leveraging each channel’s strength. Our core strategy focused on reaching parents seeking family-friendly activities, while also engaging viewers who had seen the original 100% Wolf and those with a strong interest in similar animated films.
To achieve this, we ran the campaigns in two phases. For our first phase, we launched our social campaigns weeks before the movie launch to build momentum, implementing demographic targeting on Meta and YouTube, and also utilised behavioural targeting options on TikTok.
Phase two began with the movie’s launch, where we refreshed social campaign creatives to boost performance. To capture audiences from the initial weeks who were now searching for tickets to 200% Wolf, we also launched a Google Search campaign, bidding on relevant keywords.
Throughout the campaign’s duration, we continuously optimised performance through data-driven adjustments. We narrowed our targeting to improve click-through rates and refreshed creatives when needed.
Results
One aspect of the campaign that was particularly good was the overall engagement, with 1,656 post reactions on Meta, and 154 engagements on TikTok. For this campaign we also dedicated time to community management and comment moderation across all social channels, to ensure no negative comments impacted performance.
Over-all, we achieved excellent results on the platforms, particularly on Meta with over 2M impressions and a 941K reach, which led to 55K link clicks. We also exceeded industry averages, with a 2.66% CTR.
