37 Questions Book Launch
Our main objective was to build awareness of the title within the #booktok romance space, creating conversation among the community and ultimately drive sales of the title.
Our approach – in the congested #booktok space
- Identify and collaborate with popular creators on TikTok, active in the Romance space that will create organic content for the title, and allow paid usage to enable us to boost this content to a further engaged audience.
- Every influencer received the same brief and was encouraged to interpret to fit their own creative, that would resonate with their followers.
- We planned to boost all content, to reach a variety of different audience groups. As you will see we had a variety of video styles created.
Results
- The overall organic engagement rate was 15.60%! (our benchmark is between 3-4%)
- Upon boosting the content, the campaign delivered over 250,000 video views, an overall CTR of 0.89% with over a 1,000 likes. We benchmark 1% CTR but in a crowded market with a small investment we were pleased with these numbers.
Overall the campaign had a great number of layers for a modest investment. A brilliant balance of working with 4 creators, alongside paid activity.
The campaign received great engagement across all content. This piece of content by Susan achieved 103,453 impressions.
Booktok campaigns need to be agile and planned in the moment of launch, as too much pre planning will quickly date your activity and campaign. Do talk to us about your next campaign. info@wearerocket.co.uk.
