Be Resilient Be You
Our campaign objective was to increase awareness of the title, ‘Be Resilient Be You’ and create conversation amongst parents & teenagers.
The target audience for this book is families. Parents with children becoming young adults, and young adults themselves.
Our Approach
We collaborated with creators on TikTok where advice and talk-to-camera content was key to their themes.
One influencer was a young adult in the mental health & book niche, while the other was a parent of a teenager, who is also active in the mental health space for children.
We obtained usage rights to their content and built a paid campaign to boost the content on TikTok, with the SparkAds feature.
We built the campaign targeting specifically around “parents” and mental health/well-being niches.
Results
The overall average organic engagement rate was 26.97%. The content received over 27k views and with 72 clicks on the purchase link, we saw conversions in sales.
Within our paid activity, we tracked all activity to attribute sales.
Combining influencer marketing with paid activity helps capitalise on strong performing organic social content, further pushing audiences down the purchasing funnel. Can we help you make the most of your next campaign? Drop us an email info@wearerocket.co.uk.
