Carrie Soto Is Back X TALA: Brand Partnership

March 12, 2024
We created a cross-channel seasonal campaign that aligned with key calendar moments, focusing around a brand partnership with TALA to promote their new Tennis Court Collection.

Carrie Soto Is Back X TALA: Brand Partnership

March 12, 2024
We created a cross-channel seasonal campaign that aligned with key calendar moments, focusing around a brand partnership with TALA to promote their new Tennis Court Collection.

Carrie Soto Is Back X TALA:
Brand Partnership

A partnership we enjoyed leveraging for so many reasons for Penguin Random House (UK) and fitness and lifestyle brand, TALA. 

Using key learnings from the hardback release of Carrie Soto, we wanted to create a campaign that would reach new readers, to increase the cut-through and engagement. 

By expanding our readership to fans of Daisy Jones on TV and The Seven Husbands of Evelyn Hugo, we speak to a new demographic that we knew would enjoy this story and title. 

We created a cross-channel seasonal campaign that aligned with key calendar moments, focusing around a brand partnership with TALA to promote their new Tennis Court Collection.

The details

TALA were launching a new activewear launch specifically for tennis! This perfectly suited the storyline and themes of the book. Audience demographic of the title matched the brand so we created a campaign with TALA had multiple touch points to resonate with this audience: 

Including: 

  • Creation of TALA PR boxes, featuring a copy of the book, to be included across both brand socials, you can see more of this here.
  • Book featured in the TALA newsletter, driving to point of sale.
  • Waterstones competition to further bring retailers of the book on board. 
  • TALA TikTok activity aligning the book themes with the TALA brand. 

We love dreaming up ideas to migrate audiences between brands and products to create campaigns with a difference! If you would like to talk to us about your brand partnerships please drop us an email, info@wearerocket.co.uk

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