Crealy Theme Park & Resort
Objective
Our work for Crealy spans SEO and PPC, strategy to implementation. Our primary goal is to drive ticket sales for the park amongst families living in South West England.
Challenges
Crealy’s rural location means it is not accessible for all families looking for a day trip. Further to this, Crealy is already well-known within its local area in rural Devon, so we wanted to build on the established brand. Encouraging families to return, and also attract new families.
Competing with large, established theme parks outside of Devon means our ads and keywords risk being overshadowed in search results. Therefore, we needed to build a strategy that would effectively capture our target audience at key moments throughout the year.
Strategy
We have to bring to life all the reasons to visit Crealy in our ads and through our content on site. From the day trips to weekend breaks, events and offers.
Instead of focusing solely on theme park-related keywords, we shifted our approach to target families seeking a day out in Devon. We highlighted other aspects of Crealy, such as its glamping facilities, to raise awareness and give audiences outside of families reasons to visit.
We focus on enhancing brand visibility while still capturing as many conversions as possible, particularly during peak periods like half-term and the summer holidays.
This has led to the creation of more visually engaging Discovery campaigns (to combine with Search) and opened up our long form content on site, which is increasing our chance of discovery.
