Dopiverse: Play & Learn
What is the Dopiverse App?
Dopiverse Learn & Play is an immersive educational game created with content from Oxford University Press, designed specifically for kids aged between 6-11.
Dopiverse offers a groundbreaking gaming experience that combines education with creativity. All in a safe and engaging environment.
With simulation-role play mechanics, kids can customise characters, homes, and pursue dream careers. Its robust multiplayer mode fosters social interaction in a safe environment.
Positioned as guilt-free screen time, how did we encourage parents to download the App for their children?
Campaign
With a test investment, our aim was build brand awareness among parents, who would benefit from the educational play Dopiverse delivers.
Our goal was to strengthen its presence in the USA. We partnered with two influencers to create engaging, authentic content. The influencers demonstrated how the App supports both independent learning for children and interactive parent-child learning, making it a valuable tool for families.
By leveraging their trusted voices, we were able to drive meaningful conversations and engagement. The campaign performed exceptionally well, achieving an engagement rate of 82.33%, highlighting strong audience interest and interaction.
