Family Collective:
i-SPY for Harper Collins
We created a suite of assets with our wonderful Family Collective, for the publisher to use in their marketing and promotion of the i-SPY Challenge books.
Authentic content to resonate with parents, produced remotely but our content team, filmed by families themselves.
This content was being used across social channels in organic and paid activity.
We’ve included some lovely imagery from the campaign below, if you would like to preview the video assets please click here to visit our Instagram!
The details
We worked with 3 of our families to create a mix of video and photography, showing their children engaging with the books and bringing the themes to life.
We wanted to show the series of books and how they could appeal to all children. Our content was primarily for social, so we ensured it was fast paced and relevant for the platforms. We used the power of children’s voice overs to create inspirational, fun, playful and engaging content.
For this campaign we specifically selected families that loved being outdoors, and that lived either near a seaside, a nature spot or had a garden to bring the nature themes of the books to life.
With all Family Collective campaigns we manage the creative, outreach, production, release forms and final delivery of content. If you would like to talk to us about creating content with families, please drop us an email. info@wearerocket.co.uk.
