A unique way of learning languages for primary school children! New App, Glurbs, puts the players in charge by giving them control over the lessons and games to learn Spanish, French & Italian.
Players are taken on a journey through different planets and galaxies, where they learn foreign language at each stage.
In line with the curriculum, Glurbs is perfectly positioned to help children learn languages outside of school.
The Brief and Our Approach
Our brief for year 1 is to launch Glurbs to parents and families across the UK, Europe, and USA. Establish the brand as a trusted name amongst educational apps, build awareness from the ground up, spark curiosity among families and convert that interest into measurable subscription growth.
To achieve mass reach, we are implementing a multi-channel paid media strategy across social channels including Google, to ensure we are gaining broad visibility among all parent audience groups.
We have complemented this with fresh content creation, shifting from purely graphic assets to authentic visuals of real children actively engaging with the app, bringing Glurbs to life for prospective users.
Influencer marketing has been planned for school holidays to add further layers of trust and peer-to-peer advocacy.
Performance is being tracked in detail, with monthly CPA monitoring, in-depth analytics and continuous optimisation of campaign activity and app store pages (ASO).
Talk to us about your next app campaign: info@wearerocket.co.uk.
