The campaign successfully reinforced King’s InterHigh’s position as a credible, modern online school for globally minded families, reaching parents across the UK, Middle East and Asia.

Through a carefully balanced mix of premium media partnerships and national broadcast activity, our media activity for 2025.

Impact

Across the full year, the campaign overdelivered on nearly every platform, including Sky, The Economist, The Independent, Indonesia Expat and Netmums.

This performance consistency not only drove exceptional visibility but also strengthened the school’s reputation as a trusted education innovator.

Engagement 

Digital engagement was particularly strong, achieving an average CTR of 0.18% across display and native formats, a clear indicator of message resonance and high-quality traffic.

Long-form editorial content consistently outperformed benchmarks, with average dwell times well above expectations, demonstrating deep audience interest in KIH’s key themes: flexible learning, global education, and the socialisation of online students.

By combining credible national exposure (Sky, AdSmart and audio) with highly targeted digital storytelling (Economist, Independent, Indonesia Expat and Netmums), the campaign delivered both scale and substance, generating measurable awareness uplift, while deepening emotional connection with prospective families.