Oxford University Press - Little Oxford App
Oxford University Press launched their new App for pre-school children and parents, Little Oxford. With a new product to market, they reached out to us to discover how they could be reaching more parents with pre-schooler children to raise awareness and drive app downloads.
We suggested creating a suite of authentic content with our Family Collective that the publisher could use in their marketing and promotion of the new product.
Our strategy was to build social-first fast paced videos that would sit well in a social feed and capture the attention of parents quite quickly. Including the parents perspective as well as showing children navigate the games and activities to learn, our content was showing how the app could be enjoyed by all the family for different reasons.
By collaborating with a range of families, audiences have more opportunity to resonate with people who are like them. Representative of their family structure and education level of their own children.
Content
The app is designed to support the early years education at home, so ensuring we were hitting key messages was essential. This content was then used in a paid media campaign, using captions and copy to further enhance the USPs of Little Oxford.
This authentic content created with our Family Collective was being used in our paid media campaign. At the same time, we launched an influencer marketing campaign with leading pre-school parents.
Increasing our reach and building engagement, we delivered content the publisher could use again and again, and evergreen influencer content that remains discoverable for new parents.
Would you like to create more authentic content with families to use as part of your email marketing, social, website OR Amazon pages? Drop us an email info@wearerocket.co.uk.
