Mr. Men Little Miss Celebrations
Harper Collins engaged our expertise to promote the Mr. Men Little Miss Celebrations collection, emphasising Diwali, Christmas, and Chinese New Year.
We collaborated with parents of children aged 3+ and gift givers, aiming to establish these titles as new holiday traditions.
The details
We collaborated with parenting influencers who are popular amongst this community on Instagram. Ensuring that their values aligned to the client, campaign and most importantly, the holiday their title was celebrating.
We worked with two influencers per title, with all 6 creating content showing their family’s holiday traditions from decorating the house, to eating traditional food, or even showing whether they opened their advent calendar in the morning or evening!
Each influencer produced a Reel and a Carousel Post meaning the client had a plethora of content to utilise in their paid media strategy. This approach allowed the campaign to achieve maximum awareness as the variety in content ensured that audience fatigue did not set in.
The campaign resulted in 91,579 views, exceeding our benchmarks by 28.2%, and 5,425 engagements, exceeding our benchmarks by 73.6%.
