PAW Patrol - Family Collective
We created a suite of assets with our wonderful Family Collective for the publisher to use in their marketing and promotion of the new PAW Patrol book, First Day of School.
Authentic content to resonate with parents, produced remotely but our content team, filmed by families themselves.
The Details
We collaborated with families to create a multimedia project, combining video and photography to showcase the children’s engagement with the books and bring the themes to life through a series of thought-provoking questions.
We also asked parents to record a short pre-approved script that we then used to create the voice-over narrating the video.
We wanted to show the book and how it could appeal to all children. Our content was fast-paced, used the power of children’s and parents’ voice-overs and was fun, playful, engaging and inclusive.
The content was filmed inside the house, with parents and siblings interacting with each other and reading the story together. What really brought the content to life was the excitement and joyful reactions of the children.
Each family was assigned the same script and book to create content. Our strategy was to ensure we had a mix of content, from photos to videos, so that we could provide the client with a range of photography and video.
Parents consume content across social platforms in different ways, and we wanted there to be multiple opportunities to engage them as well as promote the books in the best way possible.
