Pip and Posy (TV)
Magic Light Pictures
Our campaign objective was to promote the award-winning second series of Pip and Posy, driving engagement and increasing views. We created a cross platform Influencer Marketing and paid social campaign targeting parents with pre-school children.
We worked with our Family Collective, as well as influencers to create engaging content that was built into a wider paid media campaign. Highlighting the key themes and episodes of the show in both the content and the campaign messaging was key.
All parents with pre-school children had to find reasons to resonate with the show.
The details
This content was shared to the influencers social channel, as well as being shared by the brand across their owned channels.
Each family was assigned a different theme and episode to create content in line with. Our strategy was to ensure we had a mix of content from photos to reels and stories.
Parents consume content across social platforms in different ways and we wanted there to be multiple opportunities and touch points for parents to engage with the brand.
Some of our family influencers were prior fans of Pip and Posy, and some had recently started watching the show, the various positioning was brilliant for the campaign. The added bonus of including other Pip and Posy merch within the content (clothing) really enabled audiences to fully immerse in the brand itself.
