Pokémon Books
We created a series of assets with our Family Collective for the publisher to use in the marketing and promotion of various Pokémon books.
Including, “Where is Eevie?”, “How to Draw”, “Pokémon Encyclopedia”, “Pokémon Begineer’s Guide” and “Pokémon and the Legendary Nightmare”.
The Details
In order to appeal to a wide range of family audience groups, it was essential we worked with multiple families to capture the content and create a series of video and photography.
We ensured the families showcased all the USPs of the Pokémon titles. Children interacting with the books, reading them, playing with them and taking part in of the activities was central to our content.
Since we had many books, we asked the families to focus on the top 3 to create focused content, leaving the rest in the background showcasing the entire collection.
We wanted to show the whole book collection and how it could represent a great way to keep children entertained during the summer holidays or school breaks. Our content was fast-paced, fun, playful, engaging and inclusive.
All content was created within the brand guidelines of Pokémon. We asked the children questions throughout such as, “What is your favourite Pokémon?” or “What did you like the most about the book?”, so that we would capture authentic engagements.
This content is being used across social and digital platforms by the publisher.
