The Diary of Wiska Wildflower: Tea Party Event

To raise awareness of the new title from Harriet Muncaster, we created and delivered an influencer-lead campaign to hit multiple objectives. 

Our goal was to really immerse fans in the world of the Isadora Moon series, and in turn sell copies of the new title. 

Our Approach

With a 2 week turn around time, we quickly identified creators who were existing fans of the series, and had strong community engagement from parents across Instagram. 

Ahead of the event, we wanted to build on pre-promotion, to talk about the new title and the series. We focused on finding two perfect creators for our campaign, rather than working with multiple creators adding more logistics to our already tight time frame. 

The creators within our campaign received the same brief, and as our best practise allowed creative freedom to create content that would resonate with their target audiences. 

Each influencer created a carousel of their children reading the book, and using props to bring their content to life. Our approach was to immerse families and children in the world of the series and the stories, so shots of the children reading was not enough on this occasion. 

All creators attended a tea party event in person, and the kids dressed up in fairy costumes and participated in the activities. During the event, the families shared stories on their channels throughout the day. 

After the event, each influencer created a post-event reel to recap the activity and further raise awareness of the book.

The results of this campaign saw a 28% average engagement rate across all content, our benchmark is 5%!