TikTok Book Awards 2023
In partnership with ByteDance throughout the summer of 2023, we helped create and deliver the very first TikTok Book Awards UK and Ireland.
Our role was to shape the awards from identifying categories to selecting judges and managing the relationship between the publishers and ByteDance.
Once the awards were formed, we wanted to raise as much awareness as possible of the #BookTok Awards, with the aim of driving traffic to TikTok to engage with the in-app content.
We engaged bookish communities and readers who sit outside of the core #BookTok community, mobilising traffic to increase digital dialogue around the awards on TikTok.
The details
Our wonderful publishing campaign managers worked closely with the internal teams at TikTok and lead on publisher engagement, and sector relevancy.
We worked with industry professionals, authors, and creators to produce and promote the TikTok Book Awards, the first of it’s kind.
We have been creating campaigns for publishers for more than 10 years, so were the perfect partners to help ByteDance create and make the awards a success.
Well done team!
