The Headlines

This month we’ve been leading bespoke training sessions, activating new App download campaigns and putting the final designs together for a new brand campaign in the education space. 

For those of you that don’t know, each quarter we run masterclasses on various topics from the world of youth and parent content marketing. This month we developed this offering into training sessions. We’re helping a new cohort of UGC creators bring the experience of the Institute of Swimming to life, lead by Chelsea and Jake. 

Our approach to supporting brands with their content marketing has always centered on agility. This month has been a great example of that. We’re happy to flex where possible to help our clients meet objectives and better deliver their content marketing. Even if this does mean switching around plans last minute or presenting to wider stakeholders to get buy in!

Industry & Platform Insights

Our CEO, James Erskine is BBC Radio London’s resident tech expert! This month we heard him discuss everything from WhatsApp, AI and social media to TikTok Italian sandwiches – yes really. 

Discussing virality and how quickly trends take off on TikTok was all about sandwiches this month. Videos and trends have to be easy for people to replicate, make it accessible for audiences. No long strategy meetings about how to go viral, don’t overcomplicate it. It’s not always about starting the trend, being part of one in line with your brand is just as effective. 

Threads
Threads has reached 350 million active users worldwide this month, a huge milestone for Meta and slowly closing the gap on X. The positioning of Threads has always been to Say More. From a brand perspective – it’s clear consumers are committing to more platforms to consume content – how can you be part of the conversation? 

TikTok 
Interestingly this month, TikTok has implemented a new goal for promoted posts. Enabling advertisers to drive DM leads to other messaging apps, including WhatsApp and Messenger. Is this the start of social media platforms beginning to work together? Whilst this is still for commercial gain, this could potentially roll out to more safe guarding procedures and initiatives for good. 

Catch up with Campaign Team

As a creative youth marketing agency, we’re often known for showcasing our content and partnership creative. It’s equally important to celebrate the results and performance behind them.

Olwyn, our paid media manager, was first out of the blocks to share a data highlight this month. Noting an impressive CTR on a recent meta campaign engaging teachers. We’re exceeding benchmarks and delivering results in the very early stages of the campaign. More on this next month!

Our new brand campaign for The Royal College of Podiatry is beginning to take shape, and is in the final stages of sign off. A new campaign with a fresh identity, to engage Gen-Z. We can’t wait to share the visuals with you.

The team have also enjoyed pitching Halloween campaigns this month! We’re enjoying the summer days, but spooky season will be here before we know it. If you would like us to help you build a scalable plan for a Halloween product launch or event drop us an email. 

Rocket News 

We are hiring in the campaign team! We’re on the hunt for a campaign manager to join us full time, and support particularly on our organic social and media partnerships. Some experience with paid social would be a bonus. If you know anyone looking, please send them in our direction! info@wearerocket.co.uk. 

Last month we let you know we’re supporting our clients, Richard and Rory from the Goliath Group, on their incredible 600km cycling challenge this June in support of the Toy Trust. 

We have now released the special episode with them on our Rocket Fuel podcast, you can listen to the episode here. 

If you’d like to support Richard and Rory’s mission, you can donate here. 

If you’re looking to explore new platforms, refine your content strategy, or simply discuss your marketing challenges for the year ahead, we’d love to chat! 

Our office is based in Shoreditch London, with teams in Dubai and Brighton (UK) – we’d love to see you for a coffee, or a meeting virtually.