The Book Marketing Society celebrates marketing excellence with awards each year. To have a few campaigns we’ve worked on highly commended, and even a winner this year, we couldn’t be happier!
Huge congratulations to team publishing here at Rocket & of course our wonderful clients. Some highlights below.
Multi-Title Campaign: The BookTok House
Back in May, we launched the UK’s first creator house on TikTok for HarperVoyager. A first for publishing, and an opportunity we couldn’t miss presenting to the team.
As early innovators of #BookTok we were looking for our next move. The weekend delivered author integration, new forms of content creation and importantly a huge amount of engagement – amongst book buyers and the #BookTok community.
If you’d like to read more about creator houses, you can read our previous blog here.
Debut Campaign: How To Kill Your Family
With notes from the judges on the strategy behind this campaign, we’re thrilled with this one! Insight and strategy are integral to any campaign here at Rocket, no matter how small.
Well done team!
Adult Fiction Campaign: Malibu Rising
This campaign was all about using our TikTok Collective. Youth creators on the channel making content for brands and publishers to use within their marketing. A new product here at Rocket, the collective gives our clients an easy solution for new content, all to enhance the chance of cut through.
Great content with a killer TikTok strategy!
Children’s Campaign Winner: World’s Worst Pets!
An influencer campaign with a twist here! We worked with the team at Harper Collins Children’s to deliver influencer activity that fit into the wider campaign strategy. Check out some of the content here, we made pets the star of the show.
Huge congratulations to the team at Harper for winning this category! We’re pleased to have been a part of it with our activity, driving share-ability and engagement.