As we move towards the end of 2022, we’re looking back at some of our favourite campaigns! We asked the team to share a memorable campaign, why it was their favourite and a little bit about it! Our specialism at Rocket is engaging youth and family audiences across all platforms, here are a few influencer marketing highlights.
Miya, Campaign Exec (Publishing)
Campaign: The First To Die At The End by Adam Silvera.
“I loved working on this campaign for Adam Silvera’s much anticipated, The First To Die At The End! Following on from the success of our influencer marketing campaign for the first title, we planned an influencer event for this release.
The content that was produced from the event was so fun and engaging and was a true representation of authentic influencer content. In all pieces of content, it was clear how much they enjoy Adam’s books and writing. The content performed really well and it was great to see a successful influencer event delivering excellent campaign engagement.”
You can view this campaign over on our Instagram, here!
Shenal, Campaign Exec (Brand)
Campaign: Bike Club, 2022.
“Bike Club was my favourite campaign this year, leading on the influencer activity throughout the summer. This was our debut campaign with the Bike Club, and one of my biggest to date.
I really believe in the brand and the messaging, and enjoyed the challenge of securing multiple influencers and content in our campaign window. After a busy planning period, negotiating rates and securing talent, I was really pleased the campaign then delivered amazing results, too! I enjoyed presenting back the results back to the client and hope to work with them again in 2023.”
We plan and implement campaigns across all platforms, content creation and distribution. For more insight into our campaigns you can view more here.