Welcome back to another monthly update from Rocket HQ! This month, we’re thrilled to share exciting news about the opening of our second office in Dubai. Plus, we’re sharing new insights from our latest Family Collective research and sharing some of our wonderful campaigns. 

Highlights

It’s been an exciting and action-packed few weeks here at Rocket. We’ve hosted 2025 strategy sessions with clients, been to a huge number of industry events and saw the return of our podcast, Rocket Fuel.  

As our campaigns continue to deliver internationally, we’re thrilled to announce that as of January ’25, we will have a small team on the ground in Dubai full time. This will position us even closer to our clients in the region and unlock new growth opportunities. The team can deliver content creation and full campaign management across all platforms. 

Our campaigns for the festive season are in full swing, with some last minute briefs coming in! We pride ourselves in our agility to turn campaigns around quickly, so we love it when we’re put to the challenge. 

We’ve also been diving into new research with our Family Collective, uncovering insights that will fuel strategies for our clients. This month we’ve also been testing ads on platforms like Reddit. We had a suitable Minecraft product and wanted to test it, so far we’re seeing positive results. 

Campaigns  

This month got off to a sweet start! Our campaign for Goliath Toys for Tasty Tinies went live with a series of creators in the UK. A campaign highlight from Shab and Kassie here, with their video creeping towards 1 million views!

For a Minecraft title we’re testing ads on Reddit. Keeping targeting strict and comments disabled, we’re experimenting this platform for traffic to point of purchase. Well done team, great to be trying new platforms and being a partner agency. 

We’re thrilled to announce that our on-going influencer strategy for King’s InterHigh has been shortlisted in this years International Content Marketing Awards! We entered the Best Use of Influencer Marketing category for our campaign spanning APAC and the UK. A highlight here. 

As a team, we make a special effort to ensure our platform knowledge stays relevant. This month some of the team spent the day with Global to learn about the impact that radio can have for brands.

40 million people listen to the radio every day across a huge number of channels, we can build you a solid radio strategy for 2025. 

Insight 

This month we launched some new research with our Family Collective. Gathering insight about their favourite activities to do together as a family, holidays, pets and schooling. Stay tuned to our socials to see this insight roll out. 

Bluesky has been the talk of the office this week with over 700,000 new users joining since the US election, making the move from X. Bluesky is being described as more fun, less political, less algorithmic and more good natured. 

It seems everyone is joining the platform, speaking to Sky News a spokesperson for Bluesky, Emily Lui said: “We’re excited to welcome all of these new people, ranging from Swifties to wrestlers to city planners.”

We’re keeping a close eye on this platform, how brands are integrating themselves organically (and with ads) and how the audiences are using it. We expecting big things from this platform that is already high above Apps like Threads. 

If you would like to talk to us about new platforms your brand can feature on, or content marketing in general. Drop us an email info@wearerocket.co.uk