This month, we’re excited to share with you The Taste Collective, our new community of handpicked foodie creators, including former MasterChef contestant Hope Batchelor. We’re also discussing the latest on Instagram posts appearing in Google searches, a new collaboration between broadcasters to make TV advertising more accessible and share some recent insight on content length.
The Headlines
We launched a new product offering in June called, The Taste Collective! A new community of handpicked foodie content creators, including former MasterChef contestant Hope Batchelor. Built to deliver insight and powerful content for brands in the food and drink space. You can read more about it here.
We’re pleased to welcome Sam Allman-Briggs to our growing campaign team. With a background in growth and acquisition marketing, Sam will be delivering our media and brand partnerships as well as leading efforts across organic social. Previously Marketing Manager for The Baby and Toddler Show, and prior agency experience working with EdTech Companies, dare we say he is a perfect fit? We look forward to introducing him to you soon.
Industry & Platform Insights
Instagram & Google
Starting this month, public Instagram posts will begin showing up in Google search results. As they start to roll out this feature, this will increase brand visibility and expand reach to new audiences outside of the Instagram platform.
We’ve been treating social as the new search for a number of years now, but this will take it to the next level. Captions, keywords and a solid content strategy on Instagram will no longer just be about engagement, but key to your SEO strategy. A well-optimised social feed could altogether start replacing website activity.
Content
The long vs. short-form debate never gets old, and it’s back with a fresh perspective. ‘The Long and The Short (Form) of It’ dives into how brands can make short-form content work harder. Discussing how early visuals of the branding maximises impact and what we agencies and creatives can do to combat creative fatigue.
We’ve been testing content length and brand visuals in new paid campaigns for the Institute of Swimming and Tommy’s the Baby Charity this month.
Our latest campaign for the Institute of Swimming is testing various length creative to a teen audience group. This campaign is still in its infancy, but early results are showing us high video completion rates on creative longer than 40 seconds. With over 3m impressions and a 0.40% CTR, the content we’re creating is resonating with the target audiences. You can see a preview of some TikTok content here.
TV Advertising
As brands look to engage family audiences as we move towards the summer holidays, terms like co-viewing and shared experiences are becoming central to our campaign and media planning.
News has recently been released that Sky, ITV and Channel 4 will join forces to simplify access to TV advertising, making it more accessible to smaller brands.
This presents a major opportunity for brands looking to engage more family audience groups. We’re already creating content and delivering campaigns across VOD and linear TV for clients in the education and publishing space. If you’re curious about how your brand can take advantage of this evolving landscape, let us know.
Catch up with the Campaign Team
This month’s campaign highlights have had a strong emphasis on data. As a content marketing business, we’re typically known for showcasing our content and partnerships, but it’s equally important to celebrate the results and performance behind them.
Olwyn, our paid media manager, was first out of the blocks to share a highlight this month. Noting an impressive CTR on a recent Meta campaign engaging teachers, we’re exceeding benchmarks (1.4%) and delivering results in the very early stages of the campaign.
This month we’ve also had a few media partnerships go live for our education clients, with media publications in the UK and Middle East. Dwell time on average has increased by 43% in the last 4 months, following optimisation of content and making sure our content is relevant and timely.
The team has been getting into the spirit of Halloween early this year, with some exciting campaigns already underway. We may be soaking up the summer sun, but spooky season is just around the corner. If you’re planning a Halloween product launch or event and would like support on creative or delivery, send us an email. info@wearerocket.co.uk.
Finally, our new campaign with Help for Heroes is now live, we’re supporting the launch of their latest clothing range. We’ve developed a strategic approach that blends gifted influencer partnerships with targeted paid media for awareness and conversion, including Google Shopping, Meta, and TikTok ads. More updates to come, but here’s a sneak peek for now.
