We are really excited to share that we’ve appointed Manchester’s Big Bang PR agency to fuel our growing reputation in the youth and parent marketing space.
Big Bang PR, a micro-agency launched by Paula Hunter and Samantha Jones in April 2021, will take responsibility for building our brand fame and positioning us as best in class when it comes to marketing to children, youth and parent focused audiences.
As part of the media relations work, particular focus will be around building the profiles of our senior team through thought-leadership and profiling, and we couldn’t be more excited for the industry to hear our voices.
We have an incredible client list that is continuing to grow and we want to build on this momentum. This summer, we were approached by US book publishing teams to replicate our UK campaign success in America.
Sam Jones, joint managing director at Big Bang PR, said: “Rocket isn’t your average marketing agency. They are absolute experts in marketing to children, youth and parents, and we can’t wait to help them tell the verticals about the brilliant work they do….
Rocket has developed some really imaginative products, such as its Family Collective, that enables it to create authentic and powerful content, made by families for brands. The collective allows Rocket to communicate with hundreds of parents and children at speed so we will have access to original research that makes for great headlines. From a PR perspective, this is really exciting.”
James Erskine, MD here at Rocket said: “While we excel at servicing customers’ needs and helping brands and organisations better understand and engage with youth and family audiences, we’ve not been as good at shouting about the work we’ve done or the insights we’ve gleaned.
We wanted to communicate all of this and more with a big bang so naturally we thought of Paula and Sam. Through PR we aim to elevate the highly effective – and often unique – work we do for clients and can do for potential clients, particularly when it comes to publishing, education and visitor attractions.”
Here’s to 2023!