A couple months ago our campaign for The London Dungeon was shortlisted in the Content Marketing Association (CMA) Awards 2022 for Best Partnership, and we’re excited to share that we WON!
The judges said our campaign titled ‘Screaming For Screening’ was, “the perfect marriage between partner and platform, and it’s really difficult to get TikTok right!”
This campaign was run by Daniel Collins (Strategy Director) supported by the creative team here at Rocket!
Brook Sexual Health Charity X the London Dungeon.
The London Dungeon have a captive core audience of young people (Gen Z / Millennials) and with their edgy brand
tone of voice and maverick approach means we can talk to young people on their level through purposeful
marketing across the power of our owned social channels.
The campaign with Brook, a charity challenging inequality and championing open conversations with young people
about sex and sexuality, we developed an ambitious organic social strategy to span across Facebook, Instagram,
Twitter and most successfully TikTok – never to have been seen before by The London Dungeon.
With over 3,000 comments, 800k video views, 300k post likes, this is how we helped all Villagers with Vaginas’ and
Peasants with Penis’ break the social stigma and go get tested! For more information about the strategy for each social platform, and innovation behind the creative, you can reach out to Danny! Daniel.email@example.com.
Huge congrats to the team here at Rocket who delivered this campaign!