The Family Collective: Authentic Content & Insight With Families.

January 13, 2023

The Family Collective: Authentic Content & Insight With Families.

January 13, 2023

As the New Year gets into full swing, quarters begin (or end for some) and plans for content and campaigns need to be put in place or shifted at the last minute. Whether you are working on the promotion of a new title in publishing, product development for a children’s brand or maybe a new event for families, we know how many moving parts there can be.

Do you need more content to engage your target audiences across social and digital? Does your website photography need updating? Could we help you make your Amazon product page more visual? Or perhaps you would like more insight from families on your new product launch?

The Family Collective

Our Family Collective is a collection of 200 families from around the UK, creating authentic content (and insight) for brands to use within their marketing. With full usage rights to content, we collaborate with families to deliver video, photography and insight for use across all platforms.

Filmed from home, or on-location, our creative team deliver bespoke content in line with your campaign objectives. The Family Collective was created by ourselves at Rocket, a specialist youth marketing business with 11 years experience marketing to families.

We are experts in understanding how families engage with brands across various sectors. We are agile and move quickly with trends to ensure we’re creating content that resonates, with a solid targeting strategy. Whilst the Family Collective is mainly a content solution for brands who want to resonate with parents, we can also bolt on wider campaigns to help you make the most of this content!

Next steps

You can see more of our case studies here. If you would like to talk to the team about a Family Collective campaign, you can reach us on

We’re also on Instagram, give us a follow! @familycollective_hq

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Get in touch with one of our specialists to talk about how we can help you and your brand.