We’re thrilled to be working with HarperVoyager on the first ever BookTok creator house! As early innovators in BookTok we were looking for our next move, and along came our BookTok creator house in Hay-on-Wye.
Creator houses are shared physical spaces where creators come together to create content! An opportunity to create content with friends, reach new audiences and start trends.
Over the course of the weekend, 8 creators will be joined by authors to capture unique content for HarperVoyager to use across their TikTok channel. We have created a superb line up of activities and opportunities to collaborate. There will be a quiz from Saara El-Arifi, author of The Final Strife, designed around her debut, while Juno Dawson, author of Her Majesty’s Royal Coven, will host a tarot card reading.
We find TikTok influencers, when used right, can cause an exponential growth in both sales and brand equity. Marrying this activity with the launch of HarperVoyager’s TikTok channel is a fresh approach for both the publisher and creators.
We look forward to taking our relationship with this community to the next level!