When a New Year rolls around, we all consider change. With friends, family, colleagues or random people on social media making ins-and-outs lists, forming new habits and switching up their career goals – it can be hard to not consider what the new year looks like for you.
Business plans mirror this narrative, adapting the offering with new products or services, setting financial targets and bringing in new processes.
How are we changing in 2024 as a content marketing business, what can our new and prospective clients expect from us and how are we embracing change?
One of our values here at Rocket is collaboration, with each other and with our clients.
The importance of working together ensures ideas and creativity come from all areas of the business. We ensure all individuals contribute ideas, working towards successful proposals and in turn successful campaigns.
Alongside this, collaboration with our clients has so many benefits from open dialogue for feedback, to trust and job satisfaction!
The way brands work with their agencies has shifted again. Brands are bringing more services in house or looking to streamline the number of agencies they work with. As audience specialists and content marketing experts, we bring more to the table than ad-hoc campaign delivery.
Collaboration with us means access to our youth and family insights, masterclasses, strategy, joint award entries and long-term planning.
We are also encouraging the team this year to learn something new and work on campaigns outside of their specialism.
Data Driven Decisions
We’re currently sitting on more than 13 years of data on marketing to families.
Of course this is not across all platforms, but we have not been leveraging it in the way we should be.
2024 is about making data driven decisions when creating your marketing strategies. For example, understanding not only where dads are spending their time online, but how cost effective is it to reach them? How do they compare to a mother as a consumer? How does Snapchat compare to TikTok when marketing educational content to audiences? How do audiences in different territories respond to direct sales messaging?
Combining our own insights with logic, industry wide developments and platform enhancements, we’re taking our campaigns to the next level in 2024 and bringing it back to ROI at each milestone will be standard.
No More Comfort Zones
2024 is not the year we let ourselves or our clients sit in the comfort zone!
We pride ourselves on delivering successful campaigns that engage youth and parent audiences, and our clients know we can do so, but working in this sector means complacency is not an option.
Campaigns should adapt, learn and inform the next so whilst you know us for our social strategies, influencer marketing, Family Collective, partnerships and digital marketing… expect us to be presenting new ideas and concepts.
We’ve had 3 new incredible members of the team join us in the last 6 months, bursting with ideas and expertise. We’re so ready to start pushing the boundaries and encouraging our clients to try something new.
The technological landscape is also ever-changing, and we are committed to staying at the forefront of this so we can present new opportunities to our clients.
We have no excuses for this one… but be nice to us, we’ve been busy delivering campaigns for clients!
Historically our marketing has been purely organic, some social, with a little bit of PR and events. We do create our own industry podcast, Rocket Fuel, hosted by our CEO James Erskine and is a brilliant forum for learning and conversation. So 2024 is the year we change this! We’re looking at new email marketing as well as a paid strategy across platforms. We look forward to sharing this with you all soon.
If you’d like to reach out to us or a member of the team, you can reach us at email@example.com.