Spring has sprung, budgets have been unlocked and industry events have been filling our calendars. We’ve been celebrating successful campaigns, welcoming new clients into the fold and gearing up for a busy year ahead in the world of youth and parent marketing.
This month we’re also excited to tell you a little about our new offering here at Rocket, The Taste Collective. The secret ingredient to your next campaign, and a twist on the content F&B brands could be utilising to capture more audiences. Read on for more.
Industry & Platform Insights
We have a new social series, (@wearerockethq if you’re not already following us!) where we take a look at campaigns across the industry that are generating buzz for youth and parent audience groups. Big shout out to Sonia for leading this content strand.
Within that, we’re sharing platform updates and things to watch if you market to youth and parent audience groups.
Twitch
In order to stay relevant and affirm itself as the best streaming platform out there, Twitch is introducing some new changes to simplify the connection between streamers and sponsorships opportunities.
The new Creator Profile feature is a calling card for streamers to help introduce themselves to potential sponsors. It includes featured clips, an introduction, audience demographics and viewership metrics. The profile will also be available soon for download so that it can be shared outside the platform as well. Nicely done Twitch, discoverability and contacting creators across channels is hard work!
TikTok
We’re seeing videos that are longer than a minute currently getting over 60% more watch time, in comparison to videos that are 30-60 seconds long. This is not overly new news, but with more data being released helps everyone plan their content.
TikTok has been sharing best practices for creating great photo posts. Including using an exciting title, good-quality pictures and the exact cropping across all content, music, and text overlays. A real focus here on telling a good story instead of a random photo dump. Are you thinking about this when signing off influencer content?
According to Hootsuite, the algorithm “rewards” content that receives high engagement in the first hour, maximising its reach. When we’re posting to our communities, or working with creators, are we leveraging the best time of day to reach our audiences?
Instagram is also experimenting with comments that are automatically generated, similar to what happens on LinkedIn with pre-typed congrats comments under posts. Do we think people will use them?
Catch up with Campaigns
This month has mostly been about planning content and activity for our education, toy and charity clients who work with us on a retained basis. Analysing year on year data to build timelines for on and off-peak activity, identifying new marketing opportunities and building the foundations of campaigns.
For our publishing clients across the wonderful range of imprints, we’ve had some brilliant campaigns go live in the past couple of weeks. Working with 8th Note Press, Farshore and Collins to name a few across the influencer, content and social space. We’re delivering campaigns that are really making an impact. Influencer content that is both high quality, engaging and generates results with high CTRs and building a conversation online.
We’ve enjoyed seeing our clients in person this month. Following the London Book Fair we had dinner with SPCK Publishing, a celebration for all their partners looking at the year ahead. We’re really enjoying working with them on their children’s titles this year. Thank you for inviting us!
We also joined the team at Michael Joseph this month (Penguin Random House) for a power-hour on all things Rocket! We rarely take time to reflect on the huge volumes of campaigns we do across the content marketing mix so that was nice to share some valuable case studies.
New Content Offering
Forgive the pun but we’ve been cooking up something new at Rocket HQ this month! We’ll be rolling out teasers and more information in the next few weeks all about The Taste Collective.
Following the success of our youth, family & teacher collectives we’re launching foodie-focused content opportunities for brands in the F&B space! The Taste Collective can be harnessed by brands to create and distribute content, offer market research and insight as well as create food themed events. The team has been developing this and we look forward to sharing more with you soon.
Our Rocket Fuel podcast this month featured Rachel Barber-Mack from Media Smart. Timely and poignant in line with Safer Internet Day, this episode has seen a further spike in listens since the release of Adolescence on Netflix. If you would like to listen to this 30 minute discussion with our CEO James and Rachel, you can listen here.
The team have also been out on location this month capturing content at the Natural History Museum and the V&A. A perk of the job working in the production department for a youth marketing agency! They are back in the editing studio now, this content for King’s InterHigh will be live very soon.
Rocket News
We are delighted to welcome new clients on board this month and are excited to share that we will be supporting Nubridge Publishing throughout the year with their marketing. Our collaboration will focus on two of their key products:
- Glurbs – A new app designed to support children learning modern foreign languages, alongside the curriculum.
- Language Angels – A programme to be used by primary school teachers in the UK, enabling them to better teach MFL to children.
We look forward to delivering impactful results and strengthening these partnerships.
We’re proud to be supporting our clients, Richard and Rory from the Goliath Group, as they take on an incredible 600km cycling challenge this June in support of the Toy Trust.
As sponsors of their ride, we’re also gearing up to release a special episode of our Rocket Fuel podcast, where we’ll dive into their motivation, training, and the impact of the Toy Trust’s work. Stay tuned!
If you’d like to support Richard and Rory’s mission, you can donate here.
If you’re looking to explore new platforms, refine your content strategy, or simply discuss your marketing challenges for the year ahead, we’d love to chat!
Our office is based in Shoreditch London, with teams in Dubai and Brighton (UK) – we’d love to see you for a coffee, or a meeting virtually.
